Whether it’s brainstorming new ideas or creating full-formed copy, AI writers help marketers save time and boost productivity.
While AI writers will never replace human copywriters, they can be a valuable tool in many marketing workflows. This article will explore some unique use cases where the technology can make a significant impact.
Creating SEO-optimized content
When it comes to SEO-optimized content creation, AI writing tools can help you overcome writer’s block. These tools use machine learning to analyze keyword data, competitor analysis, and on-page SEO to generate high-quality articles that do well in search.
Some tools are more advanced than others, so you should choose one based on your needs. For example, if you need to write a lot of SEO-optimized content, you may want to opt for a tool that allows for more customization.
AI tools also remove much of the manual drudgery that can go into creating great content, so you can spend more time on higher-value work. For this reason, AI-based tools are becoming more popular amongst marketers and SEO practitioners.
Creating in-demand content
Creating content that’s relevant, engaging, and consistent with your brand is essential to success. However, it can be difficult to come up with original ideas for your next blog post or email.
Using an AI writer can help you produce the high-quality, relevant content you need. It can also save you time and money, reducing the amount of time you spend writing and optimizing your content for search engines.
Many tools offer a free trial, so you can try them out before you decide to invest in a subscription. Some of these tools will also allow you to edit and improve the generated content.
For example, Jasper (formerly known as Jarvis) is a popular tool that uses machine learning to create SEO-optimized content for your website. It can help you generate a great email opener and optimize your landing pages and product descriptions. It can even recommend CTAs and promotional copy.
Creating content for big brands
AI content writers can make life easier for marketers by helping with repetitive tasks like writing meta descriptions or generating unique title ideas. They also help to generate more creative copy, such as hero copy, headlines and value propositions.
Whether you need content for your website or social media channels, you can use AI to make the process faster and more efficient. Often, this is a great way to boost your content strategy without investing too much time and effort.
While AI will never replace human writers entirely, it can be a valuable tool to help with creative problem-solving, improving your productivity, and freeing up your time. However, you should know that AI is not perfect and will often be wrong. This is why it’s important to fact-check any statements they might make. Ultimately, this is an essential part of the process and one that should be incorporated into every content strategy.
Creating content for small businesses
AI is a growing focus of digital marketing, and it’s no surprise that this technology has started to impact the creation of content. For marketers, AI-generated content is a valuable tool that can speed up the process of creating copy for blog posts, landing pages, and Facebook ads.
However, while these tools can save time, they can’t replace human writers. This is because each writer has a unique writing style and tone, and no software can replicate that.
But there are a few AI-powered content writing tools that can help small businesses create content on their own, without the need for a full team of writers and editors. These programs can generate SEO meta titles and descriptions, business idea pitches, job descriptions, interview questions, SMS and notifications, and much more.